The identity for Elevate 2023 (Sendoso’s first in-person conference in three years) was concepted, designed, and produced in just two weeks. The theme was “elevating” your business through creativity, innovation, and strategy. To reflect the ideas of creativity and innovation, I landed on a collage-inspired look and feel, with cut-out photography interacting with graphic elements and type. This creates dynamic, bold layouts, inspiring attendees and getting them excited for the conference.
The themes are reflected in the photography and graphic elements. “Elevate” is shown through through imagery such as wings, the moon, and the arrow that weaves itself through many layouts. Innovation and creativity are shown with a lightbulb, cogs, and the “spark” graphic element.
The unchosen direction for Elevate centered around the idea of the conference elevating you to new heights, to an entirely new galaxy. Visually it tapped into this space theme with circles, radiating rays, and gradients. A secondary theme to this direction is the idea of pulling people into your orbit using innovation, creativity, and strategy. Visually this comes to life in typography and shapes orbiting around a central core.