Sofar Sounds is a movement that curates secret, intimate shows in untraditional spaces, from people's living rooms to ski jumps to barber shops. It was started in London in 2010 and has since spread to more than 250 cities globally. Since 2013 I have been a core member of the Sofar San Francisco team, as a designer and also leading the Artist Liaison team.
I design posters for Sofar cities all over the world, from London to Bogotá, Colombia to NYC. My goal with each poster is to create something as beautiful, unique and memorable as the event itself.
ILLUSTRATION. PRESENTATION DESIGN. LOGO DESIGN. ICON DESIGN.
Hotwire is a San Francisco based online travel company, dedicated to good design and seeing the world.
Hotwire UX deck
Internal presentation deck created for Hotwire's UX team, including a hand-drawn graphic (Hell Yeah) and team travel photos.
Product Design Principles | poster & booklet
To bring our Product Design Principles to life, I was tasked with creating collateral to showcase the principles in conference rooms, as well as creating a tool for the designers to use. I created the above, including the graphics.
Hotwire UX team logo
Logo created for Hotwire's UX team.
On The Hook
BRANDING. LOGO DESIGN. ILLUSTRATION.
On The Hook is a dinner series put on by Fine & Rare SF benefiting local environmental charities. I was tasked with creating a logo and color palette for this dinner series.
Title Nine makes workout wear for active women. I freelanced with them for a few months and was responsible for pushing the limits of their email design, while still maintaining their a clean, modern aesthetic.
The Shop / eBay Enterprise
POSTER DESIGN. EMAIL DESIGN.
CLIENTS | eBay, StubHub and PayPal
The Shop (formerly eBay Enterprise Marketing Solutions) is a newly-created marketing agency. The San Francisco office focuses primarily on work for eBay, StubHub and PayPal.
The Shop posters
A series of posters created for the newly-founded agency, The Shop, showcasing work done for eBay, StubHub and PayPal. I worked with another designer on the concept, and was responsible for layout and production.
lucy Activewear makes workout wear for active women. From 2011 to 2014 I was an in-house graphic designer for the brand, working on a wide variety of marketing collateral. I designed emails, window displays, a new wholesale workbook, instore signage and more. Soon after I started, lucy worked with an agency to refresh the brand. My responsibility was to interpret these new brand guidelines in all of the projects I worked on.
Redesigned the wholesale workbook to reflect new brand standards.
Bra guide sign
Designed signage to educate customers on lucy's various bras.
Bellevue top wall signage
Redesigned signs for the top wall for lucy's Bellevue store with new brand guidelines.
The London Magazine
POSTER DESIGN. PHOTOSHOP.
The UK's oldest cultural and literary journal, The London Magazine explores the worlds of art and literature. While living in London I was a part of the marketing team for this magazine, creating promotional materials such as this poster, using images from old TLM magazines.