lucy Activewear makes workout wear for active women. From 2011 to 2014 I was an in-house graphic designer for the brand, working on a wide variety of marketing collateral. I designed emails, window displays, a new wholesale workbook, instore signage and more. Soon after I started, lucy worked with an agency to refresh the brand. My responsibility was to interpret these new brand guidelines in all of the projects I worked on.
Redesigned the wholesale workbook to reflect new brand standards.
Bra guide sign
Designed signage to educate customers on lucy's various bras.
Bellevue top wall signage
Redesigned signs for the top wall for lucy's Bellevue store with new brand guidelines.